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Feb
13

With planes, trains, hotels, a hyperloop and more, Virgin is taking over Florida – Orlando Weekly

When Orlando locals think of Virgin, images of the massive former record store at Downtown Disney likely come to mind. The U.K.-based brand has been steadily increasing its presence in Florida, however, despite the Orlando Megastore being a distant memory.

Florida is already a significant part of Virgin Holidays' offerings. The global vacation package company has a substantial presence in Central Florida and regularly markets the region to outsiders. It'salso a popular destination for Virgin Atlantic, with the airline serving both Orlando and Miami. But over the next few years, Virgin Group will pretty much take over the state.

Even the bed has been completely redesigned. Billed as the "bed of the future," the "Lounge Bed" has a slanted, padded headboard designed to be leaned against, and one corner of the bed has an attached chair back. The headboard and chair back make the bed a conversation pit, and even a potential workstation. Guests can use an app to adjust the room temperature and order room service from the comfort of the award-winning bed. Free wifi, minibars with "street prices," Poliform-designed closets and sit-down makeup vanities all promise to make Virgin Hotels a step above.

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With planes, trains, hotels, a hyperloop and more, Virgin is taking over Florida - Orlando Weekly